Netanium Strategic Consulting, LLC
Services

Our offerings fall into three basic headings:

  • Strategic Planning
  • Market Strategy
  • Innovation Management.
More detail on each is provided below.

Strategic Planning

A Strategic Business Design clearly defines what business you are in, why you are in business, how you make money (your source of profit), and how you sustain a competitive advantage with your customers.

A key consideration in formulating a business design is which stage in the company lifecycle is most appropriate. The diagram highlights some of the characteristics of each phase.

Company_lifecycle.gif

Transitions between stages are often difficult to detect. The warning signs are subtle. A common mistake is to treat a transition as a temporary "hiccup" within a life stage -- but the tools needed to address a transition and prepare for the next stage are not the same as curing a "hiccup".

Another common strategic issue is that a company will try and serve too many different market segments and find that resources are spread too thin. Too many different kinds of customers means that no one is well served and the customers are not delighted with your product or service.

Strategic business design can help you avoid these and other mistakes -- enable you to efficiently deliver your product or service to the people who can best use it, and keep them happy.

A business is like a product -- a good design is a key element of success.

Key Benefits
  • Clear mission
  • Efficient use of resources
  • Satisfied customers
What Netanium Provides:

The following elements are part of a Strategic Business Design:
  • Vision and Mission
  • Market Strategy
  • Products and Offerings
  • Customers, Suppliers and Competitors
  • Sources of Profit and Control Points
  • The Customer Value Model
  • Critical Success Factors

Market Strategy

A marketing strategy is a comprehensive approach to understanding who your customers are, what they want and need, how they buy, and why they buy from you.

A Netanium Marketing Strategy is built from the following elements:

Philosophy_Overview.gif

Key Benefits
  • Relevant and targeted messages
  • Efficient market coverage
  • Competitive advantage
What Netanium Provides:

The following elements are part of a Marketing Strategy:
  • Segmentation of the market
  • Product positioning
  • The Sales Process and Complete Channel Development
  • Product line management/portfolio management
  • Distribution
  • Generating demand for your product
  • Competitive analysis
  • Brand management

Innovation Management

There is often a big difference between a cool innovation and a successful product.

Netanium can assess innovations (technology-related or business-related) and identify potential markets and uses for them. We will identify product opportunities that provide a unique, sustainable competitive advantage, both at product introduction and in the future.

In most cases, innovative opportunities were presented to our clients -- ideas that hadn't been considered and represented significant markets.

Other engagements led to recommendations against further investment -- technologies that weren't ready for acceptance. These recommendations allowed the clients to better invest their resources.

Our approach centers on the end user benefits, and what changes a buyer must make to incorporate a new technology or product into their life or business.

Key Benefits
  • Improved time to market
  • Competitive advantage
  • Improved flexibility
What Netanium Provides:

Netanium will develop innovative ways to capitalize upon your innovations and ideas. We look for markets for which there is a distinct value proposition, and provide the following elements:
  • Market Identification
  • Product Opportunities
  • Competitive Analysis
  • Alternative Uses and Markets
  • Business Development Opportunities
  • Go-to-Market Recommendation


Netanium's approach to strategy development centers around our "Three Questions" -- the fundamentals that must be answered in order to succeed:

  1. Who is it for?
  2. Why should they buy it?
  3. Why should they buy it from you?
Netanium will help answer those questions by:
  • Segmenting the market and identifying the prime target market segments.
  • Developing a compelling message for that segment about your offering - your "value proposition".
  • Creating a business model that provides for a sustainable source of profit and competitive advantage.
Our years of experience in a variety of companies -- from start-ups to Fortune 10 -- allow us to quickly understand your company and make your offerings relevant to the market-- helping you create a winning business strategy around your innovations.

At the conclusion of an engagement, clients will have a clear understanding of the approach to the development of the strategy and have a set of tools that will help implement the strategy and manage it on an ongoing basis. Quarterly updates are available to keep your company up to date and on track.

In certain specialized situations, interim management engagements are available for companies that need an executive to take short-term operational responsibility for strategy implementation during the search for a permanent replacement.


Netanium Strategic Consulting, LLC * 9650 Strickland Road, Suite 103-256 * Raleigh, NC * 27615-1937 * Phone: (919) 846-3608